Author: Kwalee Team

 Andy Russell is the Director of Engineering at Kwalee, one of the leading mobile game publishers and developers with over 1 billion downloads. Kwalee was an early and exceptionally successful adopter of the hypercasual model in the mid-2010s – but as the industry evolved, so did their strategies. Today, they have a thriving portfolio of hybrid casual and casual games with longer lifespans and more effective hybrid monetization. We discussed why Kwalee chose Balancy to support growth and enhance LiveOps for their portfolio games with Andy.The challenge: Building a robust LiveOps infrastructure to support hybrid shiftOne of the core challenges for product teams…