Author: Ciente Editorial Team
The customer is king. Remains true even in B2B. Without customers, no business, whether small, medium, or large size, can sustain or thrive. Businesses, in the past, may have had various marketing and lead generation strategies. But today, in 2025, the case is completely different in the B2B market. No amount of generic marketing strategies can fetch you a qualified lead. The foundation for sustained growth, market dominance, and revenue success is having a strong customer base. But it all starts with finding the “right leads”. So, how do you identify and acquire such leads? Obviously, you need some solid…
Sales-ready leads are big on marketing priority list. But with lead quality dwindling- there’s pressure. What are we missing? The market remains resilient, even in the face of adversity and multiple roadblocks. But most often, the repercussions of a turbulent market impact the business landscape significantly. This is true for marketing too. While 53% of marketers allot their resources and budget to lead generation campaigns, almost 79% of MQLs never convert into sales. Hence, lead generation isn’t merely about converting prospects but nurturing them and establishing trust. Why is instituting trust so significant in marketing? First of all, marketing is…
Building robust brand reputation takes time. And even a miniscule mistake could prove costly. How can brands proactively manage this?. The modern buyer is self-aware. With digital resources and channels at the doorstep, they can leverage research, instigating a shift in their buying patterns. It has led to heightened demand and dynamic expectations. And what happens when these expectations are not met? Criticism, scrutiny, and endless social debate. In this digital-first era where social media is at the forefront of every public opinion – shared and discussed, brands take consumer opinions quite seriously. This prolonged noise seems unmanageable, especially when…
Email marketing has been getting a bad rep lately. Of course, why wouldn’t it? Think of all the marketing communications you receive from people or organizations you barely know. It feels like spam and a complete waste of time. Your buyers are thinking the same. They don’t know what you offer or don’t even need what you’re selling. All they want is whatever fancies them at that moment. It could be an article that helps them understand their industry better or a moment in their life they’re reflecting on. What role does your email play in this scenario? If you…
Without reliable customer data and insights, marketing campaigns often fail. But, CRM tech can consolidate lead gen efforts- making marketing truly data-driven. 85% of B2B marketers consider lead generation as one of their key objectives. Lead generation is what fills your sales pipeline, accelerating business growth. However, a standalone lead gen software may have limited potential. That’s why narrowing down on an effective CRM software suited to your business goals is the way to go. You may still be wondering: What makes a CRM system so valuable? It’s your all-in-one program for building customer connections and trust. Consider your CRM…