Peer-to-peer (P2P) platforms, where individuals can sell products and services to each other, like Etsy, Shopify, Vinted, and Airbnb, have changed people’s approaches to commerce. It’s never been easier to sell items, such as pre-owned clothes, or even rent out apartments in digital marketplaces like these. For retail and e-commerce businesses, P2P platforms are a great source of market intelligence. Publicly available web data in these digital marketplaces can help companies gain insights into consumer preferences, fashion trends, competitor pricing strategies, and stock optimization. From information about product design and pricing to understanding which product titles work best, these data…
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