LEGO has announced it’s setting up its own video game development studio and will be bringing the production of LEGO titles in-house. Previously, the company has employed external teams like TT Games and Studio Gobo to make its brick-based games, but now the process will be handled internally.
Via The Guardian, the Danish firm is increasing “investment in online play including building its own development team” as it attempts to create more of a “hybrid” experience between physical and digital toys. While no details concerning what LEGO games are in development, the investment is said to be a “multi-year journey”, with wider company efforts tying itself to brands like Nike and F1. This comes as the company’s profits increased by 13 per cent despite a dip in the overall toy market.
TT Games is best known for developing LEGO games under Warner Bros, and according to Bloomberg journalist Jason Schreier, the studio still has a LEGO title in the works it plans to release either this year or in 2026. It’s previously made LEGO versions of Star Wars, Indiana Jones, Harry Potter, and so much more. Most recently, LEGO Horizon Adventures was released for PS5 from Studio Gobo.
